Marketing Plan

Vision Holdings will focus its marketing and sales strategy on several distinct areas. Our primary objective is making sure that the apartments at Ghencea Residence are the “real thing”, and that a product with added value, unique characteristics and quality is delivered to our clients. 

Once this has been achieved our marketing team will set out in creating an “Exclusive” image through efficient and relevant media channels that will focus specifically on our market niche. A press campaign will be launched to approach many of the home and style magazines covering editorials and photo visits describing our entire concept and marketing package. A launching date will be established where top industry leaders, corporate accounts, and the socially influential community will be invited to touch, see and feel our intimate housing community.  

Vision Holdings and its strategic partners will utilize databases of thousands of potential homeowners from information provided by banks. Furthermore, part of our marketing strategy aims at the utilization of our special relationships with Romanian telemarketing companies who offer listings of potential mortgage clientele. We will research any type of inexpensive co-branding opportunities that would maximize our visibility. 

Vision Holdings will attend all construction and home exhibitions and conferences throughout the country. In a relevant initiative the role of women in the family will effectively and aggressively highlighted, whereby market channels such as sports/gym clubs, high end boutiques, spa treatment centers, women magazines, and other such sources will enhance our market exposure. 

Vision Holdings will subcontract over 27 agents from real estate companies in which Vision Holdings is already extensively involved (please see advisory board) such as Rond Real Estate and Corbeanca Immobiliare. The sources of such real estate companies and their listings will be utilized in order to benefit from their industry channels of communication, which include real estate magazines, as well as home sale/rental magazines with tailor made advertisement. 

Other sources that the marketing department of Vision Holdings will pursue are; publications in furniture magazines, advertisement in furniture stores and direct mailing, e.g. of databases with recently married couples registered at the City Hall where Ghencea Residence could approach new couples offering the dream house. The marketing of the “ Ghencea Residence ” encompasses the promotion of the tagline “THERE’S NO PLACE LIKE HOME”. 

As the importance of marketing is essential for the entire venture our campaign will be well prepared and targeted. Vision Holdings believes in the success of the product concept and the confidence is there that Ghencea Residence will certainly separate itself from the rest of the competition. In conclusion, we will underline our competitive advantage, our unique concept and our great value for price.