The Project - Ghencea Residence
The Ghencea Residence Concept:
Vision Holdings has embarked into a revolutionary conception of the Ghencea project and will concentrate all its efforts into transforming Ghencea Residence into something never experienced in Bucharest before. What will distinctively separate Ghencea Residence from existing projects of the competition will be the innovative design, which encompasses a highly modern and aesthetic look and feel which will generate a “wow and sizzle” factor in the market. This fresh, unique style combined with a focus on quality yet at very competitive prices will certainly generate a competitive advantage that should increase the likelihood of success. Ghencea Residence will be perceived as “Exclusive” and will set new construction and design standards in the Romanian market. A targeted “snowball” effect through the utilization of multiple marketing tools, discussed further below should account similarly for the success of the venture.
Ghencea Residence will remain with a subtle but distinct uniformity of design and theme, but each house and detail will generate its own character and color avoiding redundancy which seems to be a common and prevalent feature in existing developments. Maximum usage of ample natural light and wide windows will be a major theme in the concept of Ghencea Residence, emphasizing broad open spacious living quarters eliminating as many unnecessary walls and unused space.
Vision Holdings will take full advantage of the importance of added value that comes along with joining a planned community. We strongly believe that providing a community center with a shopping outlet, a kindergarten, fully equipped gym facilities and indoor swimming pool, all under the watchful private security is a reassuring safety of Ghencea's family life.
Ghencea Residence must succeed through an emphasis on hiring professional and proactive staff that centers its working relationship on exceeding customer satisfaction rather than just matching expectations. Our friendly sales and marketing team, professionally presented will play an integral role in the entire success of the project. Our unique approach and capabilities in servicing this market niche will by far surpass the majority of the competition who are simply selling houses with limited added value and little or no attention to detail.
Based on extensive discussions with architects and construction companies, Vision Holdings has expressed clearly that all budgets should adhere to the utmost quality of construction material and design. By way of example, the decision to use ecological purifying recycling of excess water in order not to contaminate or spoil the surrounding area, was a conscious choice and a message to our final home owner on the direction of a “Green and Healthy” policy Ghencea Residence wants to portray.
The Ghencea Residence Location
The west Bucharest area represents a target in making new plans to develop real estate projects in different segments of the realty market: commercial, residential and office.
The Ghencea Residence Development is situated in the south-west part of Bucharest, on Prelungirea Ghencea Street with Drumul Cooperativei Street, district 5 and has direct acces to Ghencea stadium. It covers a surface of 2957,00m2, surrounded by Bucharest’s Militari and Drumul Taberei neighborhood. In the vicinity, one could find the very known international shopping center on Timisoara Boulevard: Mall Plaza Romania, along with Billa. The proximity of the commercial place Militari (Carrfour, Metro, Praktiker, Bricostore, Mobexpert) seems to be a decisive aspect in choosing land for a residential project in such a strategic location. The Bucuresti- Pitesti autoroad will provide immediate acces to Pitesti. If it is too much commercial crush, at 500 metres distance one could enjoy the Moghioros Park and its symbols: the spring well, the winter skating rink, the lake and the swimming pool.